In-depth creative strategy audits for DTC brands spending $10K+/month on Meta. Full diagnosis of your funnel, mechanism, avatars, and creative. Continued into retainer execution when the strategy is clear.
That's the point where creative quality starts compounding. Below it, most brands need product-market fit, not better ads. Above it, the right angles and funnels become the single biggest lever on ROAS.
Supplements, skincare, wellness, consumer health, performance. Products with a mechanism, a villain, and a reason-to-believe. Not commodities. Not impulse buys.
You've realised volume without strategy is lighting money on fire. You want angles mapped to awareness levels, funnels engineered per avatar, and a creative team that thinks before it films.
Anyone can write 20 hooks. Few can tell you which avatar, at which awareness level, needs which mechanism, delivered via which format. That's the job, and it starts with a proper audit.
Diagnostic first. Ongoing execution when the strategy is clear. Custom project builds when the scope is specific. Every path starts with the same rigor.
Full diagnosis of your market position, avatars, mechanism, ad library, and funnel. Delivered as a live URL in the same format as the Nature's Roots specimen. The foundation every retainer is built on.
Execution of the audit roadmap. Advertorials, UGC scripts, statics, AI video production, landing pages. Scoped to output pace. Audit fee credited against the first month if continued within 30 days.
Fixed-scope deliverables for brands that already have strategy clarity. Full advertorial + lander + ad set. Full UGC script package for a campaign launch. Priced per project after scoping call.
Method-actor customer research, competitive teardowns, ad library audits, avatar docs.
Long-form editorial pre-sell pages. Investigative, comparison, and personal narrative archetypes.
Spoken-word rhythm, archetype-matched. Selfie hooks through 3-minute documentary VSLs.
Scroll-stopping statics plus end-to-end AI video via Kling 3.0, VEO 3, ElevenLabs, Nano Banana.
A 90-second walkthrough of a full creative strategy for a DTC hair-growth supplement. Avatars, angles, awareness levels, and funnel architecture, all mapped on one board.
Audits and retainers follow separate tracks. The audit diagnoses. The retainer executes. Both are built on the same foundation.
Kick-off call. You send ad library link, landing pages, reviews, assets. Payment cleared before work begins.
Method-actor research into customer, competitors, content ecosystem. Every review read. Every ad watched.
Audit written. Mechanism engineered. Avatars segmented. Concepts developed. Execution plan prioritized.
Final audit delivered as standalone URL. 60-min walkthrough call. Decide whether to continue into execution.
If no audit exists yet, week 1 is compressed audit delivery. Otherwise, we skip straight to production.
First batch of creative against the architecture. Scripts, advertorials, static concepts tagged by avatar and awareness level.
Full-stack execution. Kling 3.0, VEO 3, ElevenLabs, Nano Banana. Shoot-less creative at agency quality.
Weekly performance review. What won, what fatigued, what to double down on. Compounding returns on proven angles.
I've spent the last four years studying direct response obsessively. Schwartz, Kennedy, Halbert, Ogilvy, Cialdini, Georgi. Not as a side interest. As the operating system behind every creative decision I make.
The discipline was already there. What changed is the stack. Modern AI tools (Claude, Kling 3.0, VEO 3, ElevenLabs, Nano Banana) let me operate at the speed of a production team while the strategy stays anchored in principles that have worked since mail-order catalogs. Engineering-grade execution, direct response fundamentals underneath.
The same framework that powers every retainer is already public. Read the full Nature's Roots audit before you book a call. What you read is what you'd receive.
I run this the way I wish more agencies did: with ruthless clarity about who the buyer is, what they're actually aware of, and which mechanism will get them to move. No fluff rounds. No generic "let's test 10 hooks." Every piece of creative maps to a specific job in a specific funnel.
If that sounds like the level of thinking you want attached to your ad account, start with the audit.
Ten business days from kick-off. Delivered as a live URL in the same format as the Nature's Roots specimen. Continued into retainer execution when the strategy is clear — or taken to your own team for internal execution.